Trends & Insights
RBT Advertising allows mobile operators to offer customers additional personalisation options, whereby the ringtone a caller hears can be replaced with subscriber-selected advertising messages.
More people have access to Multimedia Messaging Service (MMS, a.k.a. mobile picture messaging) than to the Internet, but mobile education markets have yet to adopt MMS as a content delivery mechanism. Read the full report here .
With 64% of people stating they prefer text messaging for customer support, over voice calling – it is no wonder the hectic, often overstretched health care sector is utilising SMS messaging frequently. Below we’ve listed out a range of benefits of using text messaging within the healthcare sector.