RBT Advertising allows mobile operators to offer customers additional personalisation options, whereby the ringtone a caller hears can be replaced with subscriber-selected advertising messages.

RBT was a big ‘thing’ 10 years ago but seems to have cooled down recently. Notwithstanding, it remains a viable opportunity for brands to create meaningful connections with an audience. RBT is a 10 to 15-second slot of free space that an operator can use to generate revenue.

 RBT Advertising provides high value operator and customer features to the channel including:

• A web portal to allow subscribers to ‘opt-in’ to RBT Advertising; select advertising tones that calling subscribers will hear; set blacklists for subscribers who will not hear ad tones; and set start and end times and dates for the tone.
• Bonus schemes whereby each time an opted-in subscriber hears an ad tone they accumulate points. Using the web portal, subscribers can view points accumulated and redeem points against gifts.
• A campaign provisioning interface that allows advertisers and operators to plan, design, price and launch RBT Advertising campaigns.
• An interface that allows operators to set the price per message.