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Promoting Your Brand with Ring Back Tones (RBT)

Sun, 11 Oct 2020 13:56:38 GMT

RBT Advertising allows mobile operators to offer customers additional personalisation options, whereby the ringtone a caller hears can be replaced with subscriber-selected advertising messages.

RBT was a big ‘thing’ 10 years ago but seems to have cooled down recently. Notwithstanding, it remains a viable opportunity for brands to create meaningful connections with an audience. RBT is a 10 to 15-second slot of free space that an operator can use to generate revenue.

RBT Advertising provides high value operator and customer features to the channel including:

A web portal to allow subscribers to ‘opt-in’ to RBT Advertising; select advertising tones that calling subscribers will hear; set blacklists for subscribers who will not hear ad tones; and set start and end times and dates for the tone.
Bonus schemes whereby each time an opted-in subscriber hears an ad tone they accumulate points. Using the web portal, subscribers can view points accumulated and redeem points against gifts.
A campaign provisioning interface that allows advertisers and operators to plan, design, price and launch RBT Advertising campaigns.
An interface that allows operators to set the price per message.

How the education sector can benefit from Multimedia Messaging Service (MMS)

Tue, 22 Sep 2020 13:56:38 GMT

More people have access to Multimedia Messaging Service (MMS, a.k.a. mobile picture messaging) than to the Internet, but mobile education markets have yet to adopt MMS as a content delivery mechanism. Read the full report here .

Improving the public sector through digital messaging

Thu, 26 Dec 2019 14:56:38 GMT

With 64% of people stating they prefer text messaging for customer support, over voice calling – it is no wonder the hectic, often overstretched health care sector is utilising SMS messaging frequently. Below we’ve listed out a range of benefits of using text messaging within the healthcare sector.

It is no secret that the healthcare sector is over stretched and the healthcare professionals within it are often overworked. SMS messaging helps to improve staff efficiencies within the sector, using automated technology to trigger communication that needs to be sent periodically. Text messaging removes some of the training time required to answer phone calls and removes the challenges that can arise with person to person phone calls. SMS messaging ensures the messages sent by your healthcare centre are uniform and remain consistent with the same tone of voice. Read the full report by fastSMS here.